Social Media Marketing and Content Strategy for Books
March 20, 2019, 1-2:30 pm ETPrice: $99.99Learn how to leverage social media as a content platform and as a marketing tool in this social media crash course for anyone who markets books. You'll get tips for how to grow your brand and your platform with a smart, social-media-driven content strategy. You'll also learn how to use different social media platforms' built-in tools to effectively reach new audiences.
After hearing from an expert in two guest speaker sessions, attendees will join the workshop to complete one project: either develop a content strategy, complete with sample posts, or create a boosted marketing campaign. The workshop facilitator will provide personalized, written feedback on your plan.
Outcome: One of the following: Content strategy, complete with sample posts, or a final plan for creating a boosted marketing campaign. Edits and feedback provided by a marketing writer with experience in the publishing industry.
A Killer Content Strategy
March 20, 2019, 1:00-1:45 p.m. ETSession II
A Boosted Book Campaign
March 20, 2019, 1:45-2:30 p.m. ETSession I
A Killer Content Strategy
March 20, 2019, 1:00-1:45 p.m. ETComing up with a strong content strategy is an essential element of the success of any marketing campaign. In this session, you’ll learn how to build a social-media-driven content strategy that engages and entertains your audience on multiple platforms. We’ll share ideas for how you can cultivate your brand and communicate with a purpose so that your vision for your book comes to life.
Session II
A Boosted Book Campaign
March 20, 2019, 1:45-2:30 p.m. ETSocial media is a tried-and-true way to connect and share information, but it’s also constantly evolving. Learn how to optimize your social media use across multiple platforms to boost your campaign and spread your message about your book in this lively session. You’ll hear from an expert in social media marketing how to stay ahead of the curve and connect with current and future audiences alike.
Online event and one-week marketing writing workshop
- 90 minutes of lessons and inspiration, presented in two, 45-minute live sessions via webcast (recordings available after each session)
- One assignment and group workshop with one-on-one feedback from an industry expert on your project.
- All live content are recorded for on-demand access; online classroom available for 6 months.
Identify And Build Your Book’s Target Audience
March 27, 2019, 1-2:30 p.m. ETPrice: $99.99When you identify a book's target audience, you're better able to maximize all marketing and publicity efforts. Learn how to profile your target readers and apply best practices to build that audience and keep them engaged long-term.
After hearing from an expert in two guest speaker sessions, attendees will join the workshop to create a profile of the target audience for one of their books. The workshop facilitator will provide personalized, written feedback on the plan.
Outcome: A finished profile of the target audience for one book and a plan for how to reach the audience. Edits and feedback provided by a marketer with experience in the book publishing industry.
Find and Connect with Your Readers
March 27, 2019, 1:00-1:45 p.m. ETSession II
Best Practices to Build Your Audience
March 27, 2019, 1:45-2:30 p.m. ETSession I
Find and Connect with Your Readers
March 27, 2019, 1:00-1:45 p.m. ETEstablishing the target audience for your book means being able to focus your efforts and connect with potential readers more effectively. In this insightful session with an expert in consumer engagement and analytics, you’ll learn what kind of data to collect and how to best analyze it in order to profile your audience and begin reaching your book’s readers right away.
Session II
Best Practices to Build Your Audience
March 27, 2019, 1:45-2:30 p.m. ETOnce you’ve established a target audience for your book, what’s next? In this session you’ll learn how to make authentic connections with your audience, engaging them through multiple channels, and keep the conversation going for the long haul. You’ll hear expert tips and techniques for building a devoted audience base that lasts.
Online event and one-week marketing writing workshop
- 90 minutes of lessons and inspiration, presented in two, 45-minute live sessions via webcast (recordings available after each session)
- One assignment and group workshop with one-on-one feedback from an industry expert on your project.
- All live content are recorded for on-demand access; online classroom available for 6 months.
Anyone involved in the creation of publicity materials or a marketing and publicity plan for a book, including publicists, authors (traditionally published or self-published), social-media specialists and others. Anyone interested in learning about how book publicity works and best practices for obtaining coverage.
For nearly 150 years, Publishers Weekly has been at the forefront of book publishing. From reviewing future bestsellers to reporting on major business deals and discovering publishing industry's rising stars, PW's access in the industry is unparalleled. With PWedu, we're happy to share that access with you.
Whether learning from industry leaders in practical, how-do-they-do-it terms for your own book publishing efforts, or soaking in stories about big books and authors from experts and people who helped make those stories happen, PWedu offers practical and cultural courses for book professionals, librarians and book clubs, authors and writers, fans and readers.
HOW IT WORKS
Each PWedu online course features one or more live (and archived) lectures, followed by virtual classroom sessions. While in a live session, you can raise questions and participate in peer discussions through an online chat feature.
Practical courses give you valuable insight to apply to your own business or career plans, while cultural courses help you explore a topic from multiple angles. Practical courses include access to an online classroom, which opens prior to the session so you can begin learning right away with bonus material. The classroom also provides an interactive space to ask questions, start discussions and make connections with peers.
WHAT YOU NEED
All you need is a high-speed internet connection and a device that can stream video. Live support is available during each session. We’ve got you covered!
REFUND POLICY
Refunds will only be granted in instances where the course is cancelled. Individual refunds will not be granted except for extenuating circumstances. All course presenters subject to change without notice. For more details contact pw@edmaker.co.
